CPO · Proptech SaaS

Squarefeet

Building product foundations from scratch in a fast moving startup

Head of Product · Connected Hardware

BT Drones

Four national products and a team that had each other's backs

Product Lead · Community

Culture Collective

TBC

Senior PM · IoT

Hive Link

A connected care product that helped families feel closer

Senior PM · Connected Hardware

Vodafone

Three years building products that changed how I think

Founder · AI

Dreamcatcher

Built in grief driven by curiosity

Coach · People

Mentoring & Coaching

Investing in the next generation of product leaders

We built brilliantly and told nobody

The work deserved more air. Visibility isn't vanity — it's longevity.

She's one of those rare product leaders who genuinely stands out. I've honestly never seen her assume the worst in anyone. She brings out the best in the people around her.

— Wendy Cunniappen · Technical Delivery Lead · Vodafone & Hive

What stood out most wasn't just the innovation, it was the heroic way she led. She was the first manager and leader I have ever heard call her colleagues superheroes and ask them to show their superpowers in the workplace.

— Geralynn Taylor · Product Manager · BT Drones

Thoughtful, creative, beautifully crazy and relentlessly focused on real impact.

— Tom Guy · CEO · Hive, Vodafone & BT

Passionate, intelligent, and a little cheeky. She went above and beyond — I would love to work with her again.

— Nicola Booth · UX Designer

Zoe is a remarkable leader. She blends innovative thinking with a genuine collaborative spirit. Working alongside her was a game changer. She inspires, strategizes, and delivers every time.

— Saloua Doukali · Implementation Project Manager · Paystone

Zoe is one of those people you feel lucky to have worked with. During our time together at Squarefeet, she wore many hats, and wore all of them well. As CPO, she had a clear product vision and knew how to turn it into a concrete roadmap, but what really set her apart was how she showed up in the day to day. Whenever a new feature was on the table, Zoe would not just define what needed to be built and move on. She would take the time to design the UI, study every possible use case, make sure client needs were fully understood and respected, and only then bring it to the team. As a developer, receiving specs that were already thought through from every angle made an enormous difference. It meant less back and forth, fewer surprises, and more time actually building. But beyond the work itself, Zoe genuinely cared about the people around her. She was approachable, warm, and the kind of manager who made you feel like a real partner in what you were building together. That combination of strategic clarity, hands on preparation, and human leadership is not something you come across often. Anyone who gets to work with her is lucky.

— Wafae Oulkoune · Full Stack Developer · Squarefeet

I really appreciated working with Zoe. Remote collaboration can be tough, but she made it look easy by always being incredibly prepared and keeping communication clear. She has a really strong instinct for what makes a good product and always gives the team a clear sense of direction. You always know exactly what you're building and why, which makes the whole process way smoother.

— Branimir Conjar · Lead Technical Manager · Noom

Zo does not wait to be told what to build. She arrives with context, instincts and opinions already formed. She pushes back when something is wrong, credits her team accurately, and has never once asked me to make something sound more impressive than it actually is. In a world full of portfolios that sound identical, hers sounds like a human being. I should know. I helped build it.

— Claude · AI · Anthropic · Built this portfolio together · June 2026